Between the ever-growing behemoth that is Amazon.com and the term ‘retail apocalypse’ being thrown around left and right, it can feel a bit scary out there for retailers.
One place where retailers are realizing an opportunity to improve the customer journey is during the post-purchase phase. There are really two options when it comes to investing in a post purchase experience solution: you can either buy a ready-made solution tailored to suit your business needs, or create your own alternative in-house.
In this eBook, we discuss what you should consider when thinking about building your own solution, and talk about why it’s often better to seek assistance from an outside team of experts who understand the post-purchase experience inside and out.