Whether the goal is to create a sense of identity or to simply add a personal touch, the act of personalization is as much in demand as the products and experiences it helps make unique.
This report will explore the different facets of personalization – from who these “personalizers” are in real life to the types of products or services people say they have personalized. It will also identify ways to reach a potential audience of those who are willing to pay more for the offering but have yet to take the personalization plunge.