Software developers make up a valuable market segment for many technology companies, but they can be hard to reach. Words used to describe the developer market include skeptical, distrustful, and wary. These traits can make traditional sales and marketing tactics ineffective.
In this ebook, you’ll learn insights from nearly twenty years of marketing to the software developer community. We’ll discuss common mistakes seen in campaigns geared toward developers, from glossing over technical details to using too much marketing jargon.