Poor delivery is costly to retaining customers. In fact, 70.1% of consumers report they are unlikely to return after a poor delivery experience. $41 billion is lost by U.S. companies each year due to poor customer service or experiences. Still, few consumers (only 11.3%) say delivery experience is a strength of retailers today.

The world’s largest retailers are turning to customer delivery for their next competitive advantage. So, where to start? In this guide, you’ll discover four steps to improve the customer delivery experience.