Artificial Intelligence, the ability of computers to perform tasks that normally require human intelligence, such as speech and image recognition, iterative learning and creative thinking, has been a touchstone of hope and anxiety for decades. In market research, will AI choke off jobs, or will it set off a renaissance of new market research innovation and jobs?
In this guide, you’ll read about key findings that Qualtrics put together after surveying 250 market research decision makers, and learn how big of an impact they believe AI will have on the industry.