Nearly every B2C marketer has seen the shift to automated, behaviorally-driven marketing campaigns on every channel.
It makes sense: with so much competition out there, consumers only respond to personalized, one-to-one marketing messages that are specifically compelling to them. That’s why the very best B2C marketers use a combination of technology, data science, and creativity to engage individually with specific segments of their buyers.
But it’s easier said than done to execute creative, data-driven, and automated campaigns. So how do you build marketing campaigns that tailor to your buyers and drive real results? In this guide, we’ll walk through five key segments that all B2C marketers should be focusing on today. We’ll explore:
- The unique characteristics of each marketing segment
- Why these behaviors are important to recognize
- How you can use them to power marketing campaigns
- Suggestions for the ideal marketing campaigns you can build with Zaius
Learn how.