In the business world, a thoughtful gift can be the difference between a sale and dead silence. But when is the right time to send gifts in the first place?

Turns out, the entire marketing funnel is full of gift-giving opportunities. Whether you’re trying to onboard new customers or build relationships with those that you already have, the right gift can go a long way. Here, we’ll discuss how you can strategically send out gifts throughout every stage of the funnel.