As marketing organizations become more technologically driven, digital asset management (DAM) systems are evolving into an essential part of the technical infrastructure. To create impactful brand interactions across a highly fragmented media landscape, marketers must rely on an extended network of collaborators and technology platforms. DAMs are not just the central repository for all the visual assets – now they interconnect the people and processes. In this guide, you’ll learn how to calculate the bottom-line benefits of digital asset management.