Even results-oriented salespeople can now benefit from artificial intelligence (AI). The new e-book from PROS and Microsoft, The Benefits of Artificial Intelligence for Sales: The Keys to Using AI to Help Drive More Business, demonstrates how AI can increase the productivity and efficiency of your sales teams by taking care of tasks that have traditionally held salespeople back. The ideas you’ll see in the e-book have been shown to increase win rates by 20 percent, with a 5 percent boost in revenue and a 2 percent rise in margin—all while increasing lifetime value.

The e-book shows AI technologies that can be put to use immediately to improve lead generation and also provide prescriptive guidance to sales people, enhancing their ability to tailor product and pricing offers to every customer for every deal.  The Benefits of Artificial Intelligence for Sales shows you on-the-ground breaking ways AI could be improving your sales performance starting now.