The Resonate Consumer Intelligence Platform helps leading brands and advertising agencies make those stronger connections and faster conversions. Resonate collects and weaves together data from multiple streams with advanced data science, artificial intelligence and human inspiration to artfully unlock deep insights that reveal human motivations. Resonate’s dynamic consumer insights are forged from two powerful types of data: consumer surveys and streams of online and offline consumer activity. The result is 12,000 attributes representing the deepest understanding of 200 million U.S. adult consumers.
The Resonate Platform plays an important role in customer acquisition in five ways:
• Market research
• Strategy
• Planning
• Cross-channel engagement
• Measurement/Optimization