Each day, your marketing team is hard at work—checking off social media tasks, building workflows, writing landing pages, creating reports—but it feels like progress toward reaching campaign goals is slow, with some projects stalling out completely. The disconnect between hard work and outcomes occurs because each team uses different tools, follows different practices, and can’t always access the information they need.
Read on to learn about three kinds of silos that keep marketers from seeing the big picture of their work, as well as steps you can take to free your teams and transform them into a connected, high-performing marketing department.