A research report from MIT Sloan Management Review

Adapting to increasingly digital market environments and taking advantage of digital technologies to improve operations and drive new customer value are important goals for nearly every contemporary business.

Based on a global survey of more than 4,300 managers, executives, and analysts and 17 interviews with executives and thought leaders, MIT Sloan Management Review and Deloitte’s fourth annual study of digital business shows that the digital business environment is fundamentally different from the traditional one.

Discover important insights into how companies are adapting to a digital business environment such as:

  • Digitally maturing organizations are more likely to experiment and iterate.
  • Experimentation and iteration are key ways companies respond to digital disruption.
  • Companies should use experiment results — successes and failures — to drive change across the organization.
  • Companies are turning to Optimizely to provide a digital experimentation platform where they can run experiments with their digital infrastructure.