A BENCHMARK REPORT CORRELATING MESSAGE FREQUENCY TO RETAIL APP USER RETENTION
Our latest benchmark report answers the question for retail brands: how do push notifications impact retail app retention rates? In a first of its kind study, we analyzed the 90-days after first app open for 63 million new retail app users, comparing retention rates of those who received push notifications with those who did not.
We uncovered surprising — and critical — insights as well as devised recommendations on how to keep retail app users engaged and decrease user churn.
Download the benchmark to learn:
*The ideal push notification send frequency for retail apps and the impact of messaging at different intervals in the app user lifecycle
*Recommendations on when & what to message to increase new user retention rates
*Key takeaways specific to how retailers can take advantage
*How Predictive Churn Analytics works to identify at-risk users, allowing brands to take action before they’re gone