Customers are fickle — and empowered.
Gone are the days when you could give customers a good price and expect them to stay. Now, you have to make sure they’re happy.
But solely aiming to become customer centric isn’t enough to achieve Best-in-Class results. Aberdeen research found several building blocks you need in place to truly address customer needs, ensure they remain loyal, and increase their spend. Check out this research brief to learn more.