Increasingly, companies turn to customer data platforms (CDPs) to help them connect and engage with customers using the large volume of customer data at their fingertips. In this webinar—customer-focused software company, Atlassian, discusses why they chose a CDP and they dive into the types of complex marketing campaigns they’re now easily running as a result. Research analyst David Raab also discusses how other companies can use CDPs to harness customer data and create better customer experiences that increase sales and loyalty.