Manufacturers today are facing unprecedented challenges as customers access content through multiple channels – online and off. This may ring especially true if you’re a marketer at a company like Graco, Caterpillar or Toro where there are long, consultative, complex sale cycles. Their marketing leaders were asking themselves:
- How can I efficiently, effectively deliver content?
- How can I provide that content as quickly as sales teams and prospects want it?
- How can I provide a consistent customer experience?
- How can I only invest in content that moves the needle?
- How can I achieve all this across diverse, global sales channels?
Download this tip sheet to learn these answers and more.