Implementing an experimentation platform in the enterprise requires an evaluation that takes into account the needs of teams across marketing, product, and engineering.
We’ve created this guide to help product and engineering teams conduct their own evaluations of building vs. buying an experimentation solution. The four key areas of consideration we’ve identified here are based on hundreds of conversations our team has had with Optimizely customers and prospects; particularly those looking to implement a process of experimentation-driven product development.
This guide will help you to understand:
• Which factors to consider when evaluating whether to build or buy an experimentation platform for your product and engineering team
• The top pitfalls that organizations can face as they scale experimentation
• How to plan for and consider total cost of ownership when implementing an enterprise-wide solution