The objective of a cold call is neither to convince, nor is it to sell. The goal is to establish communication and schedule a follow up meeting. However, the road to success is often lined with obstacles, from gatekeepers and voicemails, to inefficient and tedious prospecting endeavors.

ZoomInfo designed this e-Book with the intent to help you maximize your cold calling success. Sure, it can be painful at times, but when using the right tools and tactics, cold calling is still an effective way to generate quality leads.

Download ZoomInfo’s latest eBook for a number of cold calling tips & tricks to help you increase your connect rate and generate more leads to fuel your funnel.