Tribal marketing is an effective strategy for acquiring high-value customers who are likely to become repeat purchasers. It goes beyond traditional market segmentation—which just relies on demographic traits, behaviors, and geographies—and engages customers based on an important aspect of their identity such as vocation, activities, interests, and perspectives.
Groups that share an identity-based attribute are called consumer tribes. Examples of consumer tribes include members of the military, college students, extreme sports enthusiasts, environmentalists, seniors and teachers. To engage consumer tribes, companies align their brand promise and brand integrity with what these customers value.
Learn how to identify and acquire consumer tribes with this SheerID product tour.