The collection of information from consumers over a period of time, usually through quantitative measures of brand performance on a number of key dimensions. It’s that simple. But too many organizations still make important decisions without any tracking in place. Many think they can’t afford it. Others believe a combination of social media data and efficiency metrics like ROI are a good enough substitute.
Rather than trying to re-invent tracking, you should focus attention on creating a robust, simple tracking architecture. This is the central idea behind this eBook. Whatever your situation or needs, we want to help you design a useful brand tracker.