As product development teams move to continuous delivery, managing features with flags, or toggles, becomes an important practice to decouple code release from feature enablement. Feature flags help reduce the risk and limit the blast radius when launching new or revised features and products. Leading software organizations like Facebook, Amazon, and Google already use feature flag systems to ensure that they are launching high-quality features while maintaining velocity.
Instrumenting code with flags is an essential step to making every feature release an experiment, so that teams can measure the impact of every change to the user experience.
Feature flags, however, enable a broad range of flexibility for Full Stack Experimentation beyond merely controlling access to features or A/B testing on websites. By reading this white paper, you’ll learn how your team can use feature flags to deliver higher quality experiences, and more impactful experiences.