In today’s digital world, it’s easy to forget how powerful direct mail can be. It has a dimension that email campaigns lack. Direct mail brings tangibility to the table, and has a surprisingly high engagement rate. Around 66% of all direct mail gets handled or opened by the receiver. While it’s true that emails are personalized and targeted, they’re missing a genuine human connection aspect that delivers better results.
In this guide, you’ll learn how direct mail can increase response rates and how to integrate it as a proven, strategic, scalable option to add to your ABM campaign.