A product’s Momentum score is calculated by a proprietary algorithm that factors in social, web, employee, and review data that G2 has deemed inuential in a company’s momentum. Software buyers can compare products in the Marketing Analytics category according to their Momentum and Satisfaction scores to streamline the buying process and quickly identify trending products. For vendors, media, investors, and analysts, the Momentum Grid provides benchmarks for product comparison and market trend analysis. Badges are awarded to products with the top Momentum Grid scores.

Products included in the Momentum Grid for Marketing Analytics have received a minimum of 10 reviews. There must also be at least a year of G2 data for the product to be included. These ratings may change as the products are further developed, the vendors grow, and additional opinions are shared by users; a new Momentum Grid report will be issued for this category as signicant data is collected.