Positive customer experiences build connections and generate long term growth.
Every department in an organization including marketing, support, training, social media, and—of course—technical communication should work to retain clients, create growth, add value, and deliver a customer experience that keeps people talking, coming back, and signing up. Content is the main asset through which organizations can build these connections and deliver superior experiences to customers.
This paper explores 7 steps of modernizing your content, looking for a quality Component Content Management System (CCMS), and measuring its ROI.
This white paper will show you:
- How the CCMS investment of an enterprise paid back within 2 years
- That business content is a corporate asset that can save money and generate revenue
- How to align the entire organization around client engagement through content