Price is more than just a monetary value. Pricing is a critical factor in ensuring that your product yields the highest returns. Price too high, and the market won’t adopt your solution. Price too low, and you’ll risk cheapening your brand and leaving money on the table.
Pricing research helps you to understand the market’s appetite for your product before you launch. In this guide, you’ll learn how to create a pricing study, so you can determine the optimum price – a price that customers will pay and will generate revenue.