Marketers are challenged to deliver highly relevant content to individual customers across channels and at scale. According to Gartner’s recent survey of marketing leaders, these challenges lie in how marketing teams are organized, and the workflow process used by those teams. It’s time to tackle these challenges head-on with an evolution of workflows and organizational models, powered by a modern customer data platform (CDP).
WATCH THIS WEBINAR TO LEARN:
- How recent innovations in CDP technology make it possible to rethink marketing workflows and organizational models (Marketing 3.0)
- How to make a transformational shift towards these new models over time in your organization
- How marketing workflows across tools are streamlined at each stage in the evolution
- How to achieve the ultimate level of individualization at scale, using automation and machine learning