When it comes to consumers and how they make decisions, the exact truth is less important than the interpreted truth. How consumers feel and what they think doesn’t have to make logical sense, because the only thing that matters is what they ultimately do with their time and money.
Through a strong and comprehensive marketing strategy, your practice can position itself above the competition and guide potential patients to choose you as their dentist. Read this whitepaper to learn more about they key components of a cohesive marketing strategy and the benefits, considerations, and pitfalls to avoid for each channel.