In this report, learn what businesses don’t understand about online ratings and reviews and how it is hurting their business.
Through parallel research conducted with consumers and businesses, The Local Marketing Association (LSA) and SOCi assessed the gap between how consumers use reviews and the focus that businesses place on them. The results reveal a shocking conversational divide.
Get consumer data on:
– Where online reviews rank, as compared to other research channels
– What aspects of reviews are most important
– Response times
– Minimum number of stars required