“Competitive intelligence” is the process of gathering, analyzing, and acting upon information about products, customers, competitors, and any aspect of the environment needed to make smart strategic decisions.
It’s quite the ambitious process. Not only do you have to gather information from many disparate sources yet to be defined, you have to analyze and act up on that information in a strategic way. And that information needs to span across multiple products, customer bases, competitors, really anything even somewhat related to the market in order to make the most informed decisions.
In this guide, you’ll learn how to out-market and out-maneuver your competitors by implementing a competitive intelligence strategy.