Tips, insights, and best practices for better digital video monetization
By 2021, 82% of internet traffic will be video. As video consumes the digital landscape, the opportunity for monetization has never been better. In fact, online video ad spend in the U.S. climbed to an all-time high of $11.9 billion in 2017 and now represents 14% of all digital advertising.
JW Player is here to help you make video your #1 source of revenue. We understand the ecosystem is complex, and it isn’t always clear how to scale your business.
This Video Advertising Playbook is your guide to a more successful monetization strategy. In plain English, we’ll cover the key players in the ad ecosystem, innovations in programmatic advertising, how to improve ad performance, and building your ad stack.
Discover how you can transform your business with the power of video.
Let’s get started!