We’re experiencing a notable transformation in U.S. retail where e-commerce is starting to displace physical retail. Yet number 1-ranked Amazon is growing faster than the pace of e-commerce itself, forcing brands to rethink their online strategies to compete. The digitally native vertical brands in this report are revolutionizing retail and becoming household names. In this guide, their digital innovation is chronicled in the Top 25 Digitally Native Vertical Brands of 2018.