We’re all familiar with the maxim “if it’s not broken, why fix it?” Practical. Pragmatic. Proven. Particularly when you’re operating in a highly regulated, process-driven environment.

But what happens when working well and delivering at a consistent standard is no longer good enough? This is the question facing executives across every industry as they weigh the pros and cons of upending decades of operational excellence practices and rigorous quality controls in order to better capitalize on the promise of digital transformation.

After all, digital transformation initiatives often feel overly ambitious, poorly defined and years away from having meaningful impact. So why disrupt the status quo? Why invest in going all-in on digital?