The past year ushered in some big changes for Online Reputation Management (ORM) — and the practice has become indispensable for any location-based enterprise. In this guide, you’ll learn about these four trends that are predicted to move to the forefront:
1) Google will extend its dominance in online review volume and consumer exposure, eclipsing all other specialty sites.
2) SEO will be reinvented as user-generated reviews weigh more heavily in search rankings.
3) The voice of the customer will no longer be siloed across disconnected categories.
4) Consumer feedback from reviews and social media will drive operational improvements.