Since the advent of DVR, power has been shifting from television networks and cable providers to their audiences. Online streaming showcases the extent of that shift so far – viewers access the entertainment they want, at any time and on virtually any device. What, then, does this spell for the future of traditional TV?
In this report, YouGov aims to deliver the state of traditional TV networks, and how streaming services fit into that conversation. The report examines today’s top networks through the eyes of different audiences, including self-proclaimed TV addicts, digital streamers, and viewers from various regions across America.