The idea of location-based marketing isn’t new, but understanding and effectively selling location-based audiences remains a challenge for most agencies and digital sales teams. Advertisers and brands are also faced with a myriad of tools, jargon, and technology which makes what should be a straightforward process more complex than it needs to be.
In this whitepaper, Reveal Mobile unravels the technology behind location-based marketing, how to visualize and understand it, and how to effectively buy and sell these audiences. Topics include:
- (Re)Establishing a baseline of technology and terminology, explaining the differences between geotargeting, geofencing, geoconquesting, and proximity marketing.
- Which companies provide location-based audiences and products, and where to find them.
- How to understand, sell, and buy location based audiences, told from the experts themselves, including a unique case study.